This month’s guest article is from Gerry Farrell of Gerry Farrell Ink who describes his work on using visuals for social change.
‘The day after the Brexit vote, racist, neo-Nazi stickers appeared in Leith, probably the most multi-ethnic and tolerant comunity in Scotland.
We (Leithers Don’t Litter) responded immediately to show that Leithers wouldn’t stand for this.
I wrote an article about it in The Evening News. The next morning about 4am I was threatened by people who claimed to be neo-Nazis and said they knew where I lived.
We called the police who came and installed a direct panic button alarm in our house.
Then we organised a 400-strong anti-Nazi, anti-racist demonstration through Leith, culminating in a rally on Leith Links.
But we didn’t stop there, we also created a very visual toolkit that could be downloaded by any community that suddenly found a racial element causing trouble or making threats in their neighbourhood.
We pinched Benetton’s line and twisted it so it could be adapted for any part of Britain.
We are proud to show our true colours. The United Colours of Leith.’
Gerry Farrell Ink is creative and coaching consultancy for brands and organisations that want to communicate a social purpose. For more information see http://www.gerryfarrellink.com/
I hope you enjoyed this insightful piece from Gerry.
As I’m sure you’re aware by now visuals are an incredibly powerful tool for creating change.